Every wondered why some one page flyers get peoples attention and other do not. Do you realise there are specific rules in creating a one page flyer. Many people have wasted time and money in developing marketing material without knowing how to influence human behaviour. Most people leave it to chance. The following is one way to create a one page flyer that will attract clients into your business.
1. At the top of the page have a compelling question that will attract your niche
2. List 6 items that are a problems to your niche
3. Relating back to the problems, list the benefits your service or product will provide
4. List 6 points in regards to what it will cost your niche if they do not fix the problem
5. Include 3 reasons about why they should use you
6 Have a call to action on the flyer
7. Company logo's at the bottom
By applying the above you will notice people reading your one page flyer
Tuesday, December 2, 2008
Monday, July 14, 2008
Successfully negotiating the teenage years
Most parents face the problem of those difficult years with there children , "The teenage years". Maybe you are already there, are your teenagers mixing with the wrong crowd, experimenting with drugs and alcohol, withdrawing from the family. The relationships starts to go down hill and the more the parent's try to control the situation the worst it gets. Does this seem familiar to you?
Do you feel like you have no where to turn? As a parent do you feel like you are losing your child? Are there times when you feel helpless and do not know were to turn?
If you said yes to any of the above questions lets me share with you, how I have assisted a number of clients to reconnect with there teenage children.
Most parents focus on there children's behaviour and try to control the behaviour, this is the first mistake. Others punish their teenage children and this has little or no effect. Others name call or tag their children with terms such as, bad, wrong ,blaming their children and others for the bad behaviour. Does this sound familiar?
Here are some helpful tips that will assist you and in most cases ,the result are immediately measurable.
Do you feel like you have no where to turn? As a parent do you feel like you are losing your child? Are there times when you feel helpless and do not know were to turn?
If you said yes to any of the above questions lets me share with you, how I have assisted a number of clients to reconnect with there teenage children.
Most parents focus on there children's behaviour and try to control the behaviour, this is the first mistake. Others punish their teenage children and this has little or no effect. Others name call or tag their children with terms such as, bad, wrong ,blaming their children and others for the bad behaviour. Does this sound familiar?
Here are some helpful tips that will assist you and in most cases ,the result are immediately measurable.
1. Work on improving the relationship with you children. Make this the main focus.
2. When talking to your teenage children distinguish between the behaviour and the children. Tell them you love them and it is their behaviour you do not like.
3. Never tell them they are wrong, you do not like their choices, however you will always be there for them.
4. Never make comments in the heat of the moment that you could regret later.
If you apply these simple rules the results will be outstanding
Have a fantastic day
Alex Kalafatis
Managing Director
Australian Innovative Coaching & Development
E-mail alex@createthechange.com.au
Monday, June 9, 2008
Change you focus change your life
Have you every wondered why you attract certain things into you life? Why are some people successful while others are not? Do you want to know how to turn this around?
Most people bring things into their life that they are trying to avoid. Ever have one of those days where everything has gone wrong. The job is boring, people around me are negative, no one understands me, everything is going wrong.
The major reason for every thing going wrong is the fact that people focus on what the do not want and therefore attract the very things they are trying to avoid.
If you really want to change this in an instance, start to focus on what you really want. Be very clear about your outcomes and take action that is consistent with your desire. You can turn things around in a day.
Have an outstanding day.
Most people bring things into their life that they are trying to avoid. Ever have one of those days where everything has gone wrong. The job is boring, people around me are negative, no one understands me, everything is going wrong.
The major reason for every thing going wrong is the fact that people focus on what the do not want and therefore attract the very things they are trying to avoid.
If you really want to change this in an instance, start to focus on what you really want. Be very clear about your outcomes and take action that is consistent with your desire. You can turn things around in a day.
Have an outstanding day.
Friday, March 21, 2008
Why do we fail ...
... to achieve what we really want?
Did this thought ever cross your mind? It sure did mine. And as a result I started my company Australian Innovative Coaching and Development to create the change and more importantly to create lasting change.
For example, everybody wants more money. Maybe you have a friend or someone you know very well who has that desire? Did you pay attention to what they are really focusing on? Is it the amount of debt they have? Or is it their shortage of money - that they don't have enough?
Could it be that their focus is on their debt instead of creating wealth? Could that mean they don't focus on how to create more income and building their financial empire?
That's right, the reason why most people fail is because they fail to focus on what the really want and tend to focus on what they do not want.
It doesn't matter - private life or in your business - we see it everyday in our coaching practice. Luckily we also see the lasting change.
Have a fantastic day
Alex Kalafatis
Australian Innovative Coaching & Development.
www.createthechange.com.au
Did this thought ever cross your mind? It sure did mine. And as a result I started my company Australian Innovative Coaching and Development to create the change and more importantly to create lasting change.
For example, everybody wants more money. Maybe you have a friend or someone you know very well who has that desire? Did you pay attention to what they are really focusing on? Is it the amount of debt they have? Or is it their shortage of money - that they don't have enough?
Could it be that their focus is on their debt instead of creating wealth? Could that mean they don't focus on how to create more income and building their financial empire?
That's right, the reason why most people fail is because they fail to focus on what the really want and tend to focus on what they do not want.
It doesn't matter - private life or in your business - we see it everyday in our coaching practice. Luckily we also see the lasting change.
Have a fantastic day
Alex Kalafatis
Australian Innovative Coaching & Development.
www.createthechange.com.au
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